Thursday, May 10, 2012

Avengers Increases DVD Prices 48% for all Avenger Heroes

The Marvel characters who make up the Avengers are Iron Man, Captain America, The Hulk, and Thor and all of them have their own movies before The Avengers came out this past Friday, May 4th. Resale prices for these DVD's in new condition increased 48% after Avengers came out and unit sales jumped 27% too.

Reason for the Big Increases

More than 17 million people saw The Avengers during its opening weekend and it grossed a record setting $207 million in three days. After seeing the new movie, many of these people decided to buy the DVD's for the individual characters as well, which increased demand.

Supply wasn't able to increase as quickly as demand did so prices increased to compensate - Economics 101.

Price: The price shown is the average price for a brand new DVD sold on eBay. The 'before price' is during the last week of April and the 'after price' is the average from May 4th to May 9th.

Units Sold: This is the average number of units sold per day on eBay and only includes new condition DVD's. The 'before' and 'after' time periods are the same as those used for the price calculations.

The DVD's used in the analysis were Captain America, The Incredible Hulk, The Hulk, Iron Man, Iron Man 2, and Thor.


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